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J LO SUSPENDS FASHION LINE


By Liz Hodgson - Posted on 25 June 2009

Singer and actress Jennifer Lopez is suspending her Sweetface fashion line after six years, because of the recession.
The spring 2009 range, in stores now, will be the last for an indefinite period, according to People magazine.
Sweetface started as a spin-off to the 39-year-old Wedding Planner star's

line JLO By Lennifer Lopez. It started as urban streetwear but developed into a more upmarket contemporary look.
The company issued a statement saying: “In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view.”
Lopez still has her original line, available in 40 countries, and six perfumes, with a seventh fragrance due for release this year.